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Social media played an important role in shaping the course of events surrounding the 2016 United States presidential election, serving as a source of information for voters and a campaigning tool for candidates. The growth of social media since the previous presidential election led to changes in its use, with candidates adopted differing strategies to use the technology to their advantage. Republican nominee Donald Trump pursued a personal and informal communication style, commenting on other candidates, ongoing events, and news coverage of himself. In contrast, Democratic nominee Hillary Clinton adopted a more curated approach, keeping to her party's established strategy of using social media as a platform for centralized campaign messaging.
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This topic has recently gained attention due to increased public interest. Search activity and Wikipedia pageviews suggest growing global engagement.
Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.