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In the United States, sports are televised on various broadcast networks, national and specialty sports cable channels, and regional sports networks. American sports rights are estimated to be worth a total of $22.42 billion in 2019, about 44% of the total worldwide sports media market. American networks are willing to pay a significant amount of money for television sports contracts because it attracts large amounts of viewership; live sport broadcasts accounted for 44 of the 50 list of most watched television broadcasts in the United States in 2016.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.