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Television in Spain was introduced in 1956, when the national state-owned public service television broadcaster Televisión Española (TVE) started regular analog free-to-air terrestrial black and white broadcasts. Colour transmissions started in 1972 after two years of test transmissions, with all programming transmitted in color in 1977, and colour commercials starting in 1978. TVE held a monopoly on television broadcasting until regional public channels were launched during the 1980s and commercial television started nationwide in 1990. Digital terrestrial television was launched on 30 November 2005 with analog service discontinued on 3 April 2010. Currently, television is one of the leading mass media of the country, and by 2008 was in 99.7% of households in Spain according to INE statistics.
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