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The tobacco industry playbook, also called the tobacco strategy or simply the tobacco disinformation playbook, describes a public relations strategy used by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer.
Such tactics were used even earlier, beginning in the 1920s, by the oil industry to support the use of tetraethyllead in gasoline. They continue to be used by other industries, notably the fossil fuel industry, even using the same PR firms and researchers.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.