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Tourism in Myanmar is a developing sector. As at 2023, new tourist visa applications resume. Although Myanmar possesses tourist potential, much of the industry remains to be developed. The number of visitors to Burma is small compared to its neighbouring countries. This is primarily due to its political situation. However, after the junta transferred power to the civilian government, the tourism sector saw an increase in tourism arrivals, and in 2012, tourist arrivals surpassed the one million mark for the first time. In 2013, the Tourism Master Plan was created, targeting 7.5 million arrivals by 2020.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.